Private is new public RT @joshuatopolsky: How exploit lets strangers watch home security cameras. via @katienotopoulos http://t.co/VO3u7FPk” 2 days ago
Archive for March, 2007
Justin is a gargoyle
Saturday, March 31st, 2007
Justin.tv is live 24/7. Justin is a gargoyle:
Gargoyles represent the embarrassing side of the Central Intelligence
Corporation. Instead of using laptops, they wear their computers on their
bodies, broken up into separate modules that hang on the waist, on the back,
on the headset. They serve as human surveillance devices, recording
everything that happens around them.
Chalk one up for Neal Stephenson in writing about this before reality. Or was Steve Mann’s experience before the book “Snow Crash” was published?
Posted in Uncategorized | No Comments »
We are all photographers now!
Monday, March 26th, 2007
An exhibition in Lausanne, Switzerland that is documenting the rapid mutation of amateur photography in the digital age. Upload your image and add to the discourse.
Posted in Uncategorized | No Comments »
Internet vs TV
Tuesday, March 20th, 2007
In a report from Piper Jaffray titled “The User Revolution: The New Advertising Ecosystem and The Rise of the Internet as a Mass Medium” they point out 12 overarching points to watch. The following are 6 of the 12:
1. The User Revolution. The advertising world is going through a revolution. The historically passive consumer is changing rapidly, not only becoming more informed and confident about purchase decisions, but also increasingly taking control of the consumption of information and content that used to be distributed by networks, studios, publishers, and retailers. Piper Jaffray believes this trend will cause a significant rise in prominence of the Internet as a major content consumption and marketing medium.
2. Communitainment. The Internet has increasingly become a principal medium for community, communication, and entertainment – three areas that have collided together and are impacting each other’s growth – generating a new type of activity that Piper Jaffray calls “communitainment.” Piper Jaffray believes communitainment is an emerging trend that will partially replace other forms of content consumption, from television to magazines, as well as other types of Internet sites as content consumption fragments along the “Long Tail.”
3. The Internet is Mainstream. The Internet has become a mainstream media outlet that is now rivaling traditional media such as radio, television, newspapers, and magazines for reach and advertising dollars. In fact, the Internet is the leading medium at work and the second leading medium at home behind TV.
4. Media Fragmentation. The proliferation of online and offline media outlets has resulted in shrinking television audiences and an increasingly fragmented media landscape. More importantly, the quality of time people spend on TV has deteriorated rapidly with multi-tasking and the simultaneous use of other types of media, most notably usage of the Web while watching TV. The net result is that advertisers increasingly will need to buy more inventory from nearly all types of media, especially the Internet, to have the desired impact.
5. The Golden Search. Search is the second most commonly used application on the Web with 550 million searches daily in the United States, and search marketing is a $15.8 billion global industry growing to $44.5 billion over the next five years. Piper Jaffray believes the five key trends in the search industry are: 1) Search is the new portal; 2) Search is becoming a branding tool; 3) Google’s dominance is increasing; 4) Local search remains a looming opportunity; and 5) New search technologies are likely to expand the field.
6. Video Ads Could Drive The Next Wave. Piper Jaffray believes Internet video ads could become a game changer for large brand advertisers, who are used to the :15 or :30 TV commercial. In today’s Internet, the advertiser must actively engage the user in order to create a brand impression. This engagement could include watching an online video, playing an interactive game, creating user-generated brands, or publishing content. Piper Jaffray believes we are very early in the adoption of video ads, which could drive the next big wave of advertiser dollars migrating online.
[via]
Although not entirely new to those that are following media development the points do add a statement of assurance to those that are unsure of themselves in this area.
Posted in Uncategorized | No Comments »
CMR not CRM
Sunday, March 18th, 2007
About a year ago Seth Godin wrote that CRM was dead. It’s no longer Customer Relationship Marketing (CRM) but instead Customer Managed Relationships (CMR) and an example he made was a quote from Disney Destinations Marketing, “CMR is our version of CRM – just a slight nuance regarding our philosophy that our guests invite us into their lives and ultimately manage our presence/relationship with them.”
In the NY Times there’s an insightful article about how Southwest, the only airline operating at a profit, has a full-timer that writes apology letters to customers. The only way to have a person writing authentic apologies is to have the infrastructure and culture within the company that enables a person to do this. Southwest has just that in its president:
Southwest’s apology program, in place five years, reflects the unusual personality of its president, Colleen C. Barrett. Favoring floral print blouses and wearing her naturally gray hair in a ponytail, she looks unlike most top female executives.
She arrived at the executive suite by a different path as well. A junior college graduate, Ms. Barrett, 62, developed her theories on customer service as a law firm secretary to Herbert D. Kelleher, a Southwest founder and now its chairman.
She learned that a law client who was promised something in two weeks but received it in one was vastly happier than a client who was promised something in one day but received it in four. “Under-promise, over-deliver” became her mantra.
Which leads to another aspect great Customer Managed Relationships must embody: exceed expectations. If companies are able to exceed a person’s expectations only good things can happen.
So much to glean from Southwest.
Posted in Uncategorized | No Comments »
K+K in Prague
Sunday, March 11th, 2007
Yesterday I was in Prague for a new business meeting. During the meeting I made the mistake of saying Czechoslovakia instead of Czech Republic. The client from the UK didn’t appear to notice as well as my colleague from Austria. It was the Czechs and the Poles that took note and mentioned it after the meeting. The good thing about working international is getting first hand experience of different people’s perspectives. The more I see (and do) the more I learn.
Above photo is the entrance of the K+K Hotel directly in the city center. Highly recommended.
Posted in Uncategorized | No Comments »
links for 2007-03-08
Thursday, March 8th, 2007
Posted in Uncategorized | No Comments »
links for 2007-03-05
Monday, March 5th, 2007
Posted in Uncategorized | No Comments »
links for 2007-03-03
Saturday, March 3rd, 2007
Posted in Uncategorized | No Comments »
Web Celebs
Friday, March 2nd, 2007
[via]
The Barenaked Ladies use web personalities to create a music video. My favorite is seeing Geriatic1927 in there as he is in the same environment he become famous for – in front of a webcam sitting and talking to the camera.
Posted in Uncategorized | No Comments »
links for 2007-03-02
Friday, March 2nd, 2007
Posted in Uncategorized | No Comments »