Nikon is the first camera with a built-in projector. And the Helicoptor Boyz are pimping it with style.

I am not a pro-active believer in banners for various reasons, but once in a while there is a nugget among the stream of mud. And this is one of them: a banner that finds a VW best suited to you based on your tweets. Engaging while it is personal, and therefore, to a certain degree relevant.

Built by Grupo W (please confirm) for Crispin Porter + Bogusky.

[via Nico]

Built by Brit Nick Denton, Gawker is not going down a 40% spiral in advertising spending as predicted by Nick himself. Instead, the spendings are up 27% in the middle of a recession. How do they do it? By focusing on the influencers according to an Advertising Age interview:

Nielsen research shows that nearly 34% of Gawker readers have their own blogs, a key influencer statistic. Gawker readers, it turns out, have their own audience.

Which brings me to the point that Gary Vaynerchuk made a while ago: all viewers/users/customers are not the same. The word-of-mouth factor of viewers/users/customers leveraging the interwebs and social platforms is worth 100x’s more of those that are not. It’s not about how many you reach, but the quality of those you reach. And you can only reach quality with great strategists that lead you to the honeypot along with a client that is savvy enough to know the difference.