Hybrid Culture » Archive http://www.suture.com Via copy-and-paste we‘re going to create a new hybrid-culture of our own. A look at how culture is changing edited by Jeremy Abbett. Thu, 12 Aug 2010 05:04:18 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Micro Blogging http://www.suture.com/2008/08/micro-blogging/ http://www.suture.com/2008/08/micro-blogging/#comments Mon, 04 Aug 2008 21:15:43 +0000 Jeremy http://jeremy.abbett.net/wordpress/2008/08/04/micro-blogging/ I’ve let this blog go a little bit so I’ve decided to spread myself a little bit thinner by starting a tumblr blog where I post things about biking, physical computing and typography. Enjoy!

Truth Dare Tumblr

]]> http://www.suture.com/2008/08/micro-blogging/feed/ 0 CP+B brings VW Back to its Roots http://www.suture.com/2006/03/hello-world/ http://www.suture.com/2006/03/hello-world/#comments Fri, 24 Mar 2006 02:24:36 +0000 Jeremy http://truthdaredoubledare.com/blog/2006/03/24/hello-world/ When Volkswagen fired its agency of record and chose Crispin Porter + Bogusky to handle its $417 million account, it was a shake-up in an advertising era of pitching for work. The big question was, could the success they created for Mini work for a more conservative account? Telling from CP+B‘s first work for VW, the GTI Mk V, it looks like they have been able to stay true to form. Similar to VW’s Fahrvegnugen campaign in the 80′s CP+B have chosen to highlight the German-ness of VW. The idea also creates a spin on the phenomena of MTV’s Pimp My Ride.

The GTI Mk V work from CP+B:

VW GTI Fast as schnell

VW GTI Deutschland

VW GTI Sucka

  • Jetta spot (crash)
  • Passat spot (announce)

What can we learn from this? Memorable advertising is about crafting a great story independent of the delivery channel. It will also emotionally appeal to people and allow them to participate in the crafting of the message (in this case the website).

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